To create appealing video content, professional videographers often turn to expensive software such as Adobe Premiere Pro, Corel VideoStudio Ultimate, and CyberLink Power Director. While these tools are great for creating super-high-quality videos, it requires a lot of technical knowledge and video editing skills.
For those who struggle with the complex interface, there are now plenty of affordable options out there that let even the most novice videographer turn out professional-quality videos. These tools aren’t just great for creating personal projects; they’re also perfect for small businesses and marketers wanting to produce slick videos to promote their brands.
If you wish to learn more, here are some of the best online video editing tools for marketers and bloggers.
Veed.io is a simple yet powerful online video editing tool. You can add subtitles, record voiceover, transcode audio, add voiceover using a built-in text-to-speech or recorder, add video filters and effects, and more. For those who want to make a professional marketing video tool but without any editing experience and skills – Veed.io is the solution.
To make a video at Veed, you can either start with customizable templates or create from scratch on a blank canvas. While their built-in video templates are rather limited, by comparison, Veed edges over most of its competitors by offering the longest video output length (resolution 4K; duration 2 hours) and unlimited live stream recording.
For marketers working remotely – Veed.io integrates well with major social media and cloud platforms. You can import existing videos directly from YouTube or Dropbox and share them directly to TikTok, Facebook, Instagram, Twitter, and YouTube from your video editor.
Veed.io Plans & Pricing
Veed.io Basic Plan costs $12 per editor per month; higher-tier plans, namely Pro and Business cost $24 and $59 per month respectively.
While many others focus on simple animation and basic video editing tools, InVideo is all about bringing its users’ creative content to the next level.
Not only that InVideo takes the strain off your devices and lets you render everything on their platform; their video editing tools offer tons of advanced features: Add intros, and outros, build on 5,000+ built-in video templates and 8,000,000+ stock media, transform text to A.I. speeches, collaborate with unlimited team members, as well as trim, crop and merge videos,. The platform even helps you custom-modify videos to maximize potential on popular platforms like YouTube.
InVideo Plans & Pricing
Invideo Free plan offers access to download your videos in 720p resolution with a watermark. Cheapest paid plan (named “Business”) costs $15/mo and allows users to export up to 60 videos at 1080p resolution, 40 minutes duration every month.
WeVideo is a simple yet powerful video creation software. Whether it’s a short promotional video, a corporate presentation, or even a wedding slideshow, WeVideo makes it fun and quick to create.
WeVideo Plans & Pricing
For standard commercial usage, the app has two pricing options: Creator ($9.99/mo) and Business ($36.99/mo). Both plans offer unlimited cloud storage, voiceover, screen recording, and video export at 4K quality. The extra cost you pay for WeVideo Business is for the extra users to add to your account and the ability to create videos from scratch.
Think Weebly or Wix but for video creation – that’s Wideo to most users. The app comes with a built-in library of templates to help you get started right away.
Almost everything in Wideo Video Editor is drag and drop, with text boxes you can add on and type into. To enable the layering of multiple images, just simply add them on and you can select which image stays on top by either sending others to the back or bringing the one you one to the top. Just visualize laying playing cards on top of each other and you’ll get the idea. For social media marketers – You can share your creations directly from Wideo to Facebook, YouTube, Twitter, and Vimeo.
Wideo Plans & Pricing
Wideo Basic Plan costs $19/mo and allows up to 10 short videos output (1.5 minutes duration) every month. If you don’t mind paying more – higher Wideo plans allow longer video exports and unlimited downloads.
Tired of using an app just to trim down a few seconds of footage? Wave Video Editor is a great alternative to video editing software that needs extensive skills and knowledge.
The tool allows you to configure not only your video formats and aspect ratios, but also lets you cut, crop, split, merge, flip, and rotate multiple videos before downloading them in one of six available formats (or even in all six formats at the same time).
Wave.video Plans & Pricing
Wave.video interface is easy to understand and navigate – which makes them perfect for beginners. The basic plan costs $16/mo and comes with access to a massive stock image library and sound file repository.
Canva is yet another freemium online graphics tool for unskilled users who are looking for a quick and easy way to create visuals.
While better known for its graphic design features, Canva does offer a large collection of stock videos and a basic video editing tool. You can add music to your videos, create simple graphic animation, and collaborate with your team members to make simple videos.
Canva Plans & Pricing
Using Canva to create short videos is completely free (as long as you are not using their premium graphic elements). Furthermore – video exported from Canva is watermark-free – which makes them a great tool for the individual with a low production budget.
RenderForest offers a little bit of everything for the design community. The tool allows users to create design mockups, webpage designs, logos, and short video presentations. For freelancers offering various design services, RenderForest may be a good bargain; for users looking for a specialized video tool, however, RenderForest may be running a little short in their video editor.
RenderForest PLans & Pricing
Render Forest comes in three different plans depending on how many videos you plan to produce per month. For $19.99/month, you’ll receive unlimited access to all features under their Business Plan. If you’d rather pay less each month, you can opt for either the $9.99/month Lite Plan or the $19.99/month Pro Plan (yes you read it right – their Pro and Business plans are the same prices – I am equally confused with their weird pricing strategy).
Video marketing is becoming increasingly important for businesses. With the rise of TikTok and YouTube, video has become a powerful tool for marketers to reach their audiences. A professional, well-made marketing video can help tell a story about your products, capture the attention of your audience, develop your brand’s personality, and maximize your ROI on paid social media advertisements.
If you’re like me, you probably already use some form of video editing software every day, whether it’s to edit photos and videos taken with your smartphone or to trim out the boring bits from home movies. And while there are plenty of great options out there, most of the good ones come with steep price tags.
That’s why I wanted to put together this list and compare some of the most popular video editing tools on the market. These apps aren’t necessarily perfect, but compared to hiring a professional videographer or animator, they’ll get your job done cheaper and (hopefully) faster.